(We apologize if there is preparation of the wrong word. because we have limited English in Africa)
The success of some developed countries can not be separated from society high interest in reading. No wonder there, the sales of the book is so dynamic and continues to experience significant increases. And lately in developing countries was increasing purchasing power and encouraging community interest in reading. The global crisis is making many people stress and confusion, actually makes people glance at the book as a seeker of ideas way out. Given this, it is very accurate if you take business on the field for Book because of its prospects look bright.
A.
Start a business book• Provide initial capital to taste. No need much but right on target in use.
• Finding information and strengthen networks to obtain merchandise books, with low prices. in this case you can take books directly from publishers or distributors of big.
• Seeking strategic places to sell. For example, within the university, bazaar, school.
• Make a list of books will be bought and sold if the market. To find out could see the famous book tern.
• Display books as beautiful and interesting as possible.
B.
Marketing StrategyThere are several marketing strategies in the sale of books drawn from experience some people who had already engaged a business book:
• Build and maintain good faith with publishers or distributors that work together, also to consumers.
• Provide opportunities to read books for free at our store.
• For those who sell near the campus, advertising for the magazine college campus or an internal bulletin can be done.
• pricing strategy. Offer discounts to consumers proved able to make this business grow faster because of rapid capital return and smooth business cycles, rather than charging exorbitant rates, despite a big advantage but slow turnover.
• Expand buy books from publishers with cash system, especially for books that are hard marketable or have a good sales opportunities.
• Following the bazaar or book fair.
• Noting the need for buyers when there is no collection of books, even if they can order needed.
C. Business Analysis
Initial capital:
Mats for the stall $ 30
Trolley
$ 50Total $ 80
This equipment shrinkage for 1 year and has a residual value of $ 0.1 with the straight-line method of depreciation. Depreciation expense per year = ($ 80 - $ 0.1): 1 = $ 79.99 per year or equal to about $ 6.65 per month.
Equipment:
Cardboard $ 10
Duct tape $ 3
Label $ 5
Plastic bags $ 10
Stationery
$ 2Total $ 30
Goods to be sold:
Books $ 500
Assumed discount received from the agent 40% because the cash purchase price of goods the purchase of books is approximately $ 300.
Calculation of earnings / loss per monthSales revenues of goods $ 500
Discount 10% (For Consumers) $ 50
Gross profit $ 450
Operational costs:
Cost of books $ 300
Cost of equipment $ 30
Transportation costs $ 10
Cost restribusi $ 6
The cost of equipment depreciation $ 6,6
Other expenses $ 5
Total cost $ 357,6
Net income $ 92,4
Perhaps the figure is small for Americans, but for us who live in Africa. figure is enough to live as a family.