franchise success lies not in how far the success of the franchisor to run their
Business. For franchisees, the key to success lies precisely in the ability and discipline of the franchisor to meet its obligations.
According Reza Pahlevi, there are at least four obligations that must be accomplished by the franchisor, namely:
1. Provide the raw material supply
2. Provides detailed business guide
3. Building a branding strategy
4. Support activities